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TikTok has emerged as the king of short video apps in not only China but across the globe. If you are a resident of China, you must have seen local advertisements for Douyin. Well designed and launched by the leader of new-age digital content creator ByteDance, TikTok is the international version of Douyin. For the uninitiated, ByteDance is a...
BRANDING IN THE AGE OF SOCIAL MEDIA
Social media has been a complete game-changer when it comes to the branding and advertising domain. It has created ample buzz right from the time it started to connect people from one part of the globe to another. Big and small companies were excited as well as anxious because they had certain expectations from social media branding that would...
Why social media is important to business?
Preview(opens in a new tab)As a digital marketer, I have come across a question. Why is social media important, especially for a business? The answer is simple, it is where all your customers are for the majority of the day. It is a no-brainer that the best odd of attracting customers is to reach out...

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