Digital Marketing Tools for any Business 

So, you’re planning to implement a Digital Marketing strategy for your business.

We’ve entered an era where ignoring the internet is no longer an option. Whether you’re a small business hoping to tap into newer markets or an established one trying to create an online presence, Digital Marketing is the key to helping you reach your goal.

Creating a sound marketing plan has much to do with the kind of online marketing tools you use as much as the strategy itself.

Like you must’ve discovered already, there are tons of tools out there for a digital marketer to test out before finalizing the required ones.

With time, you’ll realize most of the gyaan out there is useless. So, let me save you some time and help you find the best possible technologies and online marketing tools list you can use to meet your digital marketing needs.

To start with, you have some of the tools you need to lay a solid foundation for your website- creating a domain name, WordPress themes, web hosting, and email automation. Then we’ll get a little deeper with tools meant for specific purposes like social media management, SEO, CRM, and project management.

All of these tools have been tried and tested to make it easier for you to pick the ones that work efficiently.



Known to be economical and a great option for beginners, Bluehost offers a monthly package of fewer than five dollars a month, along with a free domain name for one website and is usually considered safer (for domain privacy). For an entry-level plan, it provides a lot more storage than other hosting companies (around 50 GB). 



Similar to Bluehost, Dream host’s starting package is less than 5 dollars a month but the amount of storage it offers is relatively less. So, if you’re looking for speed and don’t need a lot of storage, Dream host is a good option, to begin with. Dream host is also considered a better option for multiple website hosting if you’re hoping to create more than one.



Site ground: Known for its speed and performance, Siteground is known to optimize its plan to attain the best customer satisfaction. It’s starting plan is similar to the other two options but it has a limit to the number of monthly visitors- only 10,000 visits are allowed.


elegant themes

Elegant themes

 Popular for its themes ‘Divi’ and ‘Extra’, Elegant Themes are a mix of versatility and latest trends in web design, making it a great choice for just about any website. It offers two kinds of plans- a yearly plan at $89 and a lifetime access plan for $249.

thrive themes

Thrive themes

Cost-effective and a great option for beginners, Thrive Themes offers an attractive package of competitive pricing and easy-to-use interface and design. It also has a lot of support and educational videos to help people know more about the entire installation process and software.

envato market

Envato Market

 One of the most popular places to buy WordPress Themes in the market, Themeforest, which is part of the Envato group, spoils you for choice with over 12,000 different themes. Each theme is priced at around $60.


Thrive archtect

Thrive Architect

It is one of the best WordPress funnel plugins in the market! Try this plugin, you will not disappointed for sure.


active campaign

Active Campaign

 Suitable for small to medium enterprises, Active Campaign is an ‘all-in-one’ tool that offers you some of the best split testing features in the market. It is relatively easy to understand and master and has a great set of automation features, making it worth its price.



Aweber has been in the market for quite some time and is great if you’re just starting and would like a simpler automation tool. It is great for small-time businesses as well, as it offers features like phone support.



 Offering competitive pricing and quality automation attributes, Get Response offers a lot of additional features like a landing page builder, webinar options, and a CRM system. It is the ideal choice for an eCommerce or an online retailer.




 Primarily used to come up with highly ranked keywords for your website, SEMrush also allows you to understand what keywords your competitors rank high for. SEMrush includes a package of several tools that you can use to implement a powerful SEO strategy for your sites like the Keyword Magic Tool, Site Audit, and the position tracking app.

SEO profiler

SEO profiler

Often used as a replacement to SEMrush, SEO Profiler offers several features for reasonable pricing. Some of the features include on-page and off-page SEO, Mobile SEO, automated audits, and website analytics. It allows you to create a free demo account to try out the tools it offers before going ahead with the paid version. 



Mangools is less expensive than SEMrush and offers most of the basic tools required to optimize your website including Keyword Search, Backlink Analysis, Website Analysis, and more. It is relatively easy to use and is ideal for a beginner.


social pilot

Social pilot

Along with the four paid plans, Social Pilot also offers a 14-day free trial to help you get acquainted with its features. Through Socialpilot you can manage up to 100 social media accounts for less than $50 a month. It lets you manage all major platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr.



Hootsuite lets you connect up to three accounts, schedule their posts and app integration. 


adobe creative cloud


Adobe creative cloud has a collection of creative desktop and mobile tools, like Photoshop, Illustrator, InDesign, Adobe Premiere Pro, and more with Adobe Creative Cloud. For better designs, I would recommend this.



Canva is a free graphic design tool that provides customized templates for all social media platforms. The entire interface is user friendly with multiple options for fonts, illustrations, and photos. The platform also provides free training on how to best use the platform for design needs


tube buddy

Tube Buddy

TubeBuddy is a popular tool for Youtubers which is not only affordable but easy to use. This tool is a powerhouse and a must-have tool for Youtube publishers.




Popularly used as a grammar checker, Grammarly helps creators produce plagiarism and error-free articles. While there is a premium paid version available with additional features to improve the efficiency of content produced, the free version is a great tool to use for beginners. 



A great tool to understand the latest content being shared in digital platforms (including social media), Buzzsumo is primarily a content marketing and research tool. It gives insights about which of your content could do well and which won’t, latest updates about trending content on social media and the influencers who are sharing the content.




Instamojo is great for Indian merchants hoping to instantly collect payments, whether you have a website or not. It works well with all major eCommerce CMS Systems, is reasonably priced, and doesn’t charge a fee for withdrawals. It doesn’t accept foreign currencies, however, so it’s mostly useful for businesses aiming for regional markets. 



With zero annual maintenance and withdrawal charges, Razorpay is the online payment gateway to accept, disburse, and process payments in India. It lets the user pay through any online mode including the latest e-Wallet services like Jio Money, PayUMoney, PayZapp, and more. 



If you’re aiming for a global market or audience, PayPal is apt for you because of the wide range of countries it operates in and the various currencies it accepts. It doesn’t accept Indian currency though, so there may be conversion charges incurred. It is a great tool for Indian sellers reaching out to international clients.




Suitable for smaller and medium-sized businesses, Zoho’s CRM software includes features like customer support and analytics, help desk, marketing and sales automation, and product configuration. It allows you to manage all of these functions in a single platform and has four main pricing plans, each with a 30-day free trial period.



When you need to stay laser-focused on the right deals, Pipedrive is here to support you.




The Craigslist of freelancing sites Fiverr is a platform that can introduce you to a network of freelancers ready to carry out a variety of tasks. You can hire freelancers for a price range starting from $5 but it is a little difficult to find professionals with specific skill sets here. Unlike other platforms, clients can sign up for free on Fiverr. 



The biggest freelancing network in the world, Upwork can introduce you to over 12 million freelancers looking for projects from all over the world. You get to go through the services offered, identify the professionals you think might be suitable and post tasks with a description of the people you need, for a fee. Sometimes Upwork lets you invite freelancers to bid for a task as well.

Frequently asked questions (FAQ)

What are some Digital Marketing tools?

Digital Marketing tools consist of a wide array or stack of software that helps you create and market your business online. Some popular categories include email automation, social media management, CRM software, payment gateways, and more.

What are the top Digital Marketing tools?

Top digital marketing tools include Google Analytics, Zoho CRM, Hubspot, SEMrush, Thrive Architect, and more

Are these marketing tools expensive?

Free and paid tools are there for all Digital Marketing needs. You can choose the ones that best suit your budget requirements.

6 Must-Have Online Marketing Tools for Your Small Business?

Six must-have online marketing tools include Google Analytics, Webmasters, Social Pilot, SEMrush, Active Campaign, and Zoho