Instagram SEO is all about getting your content seen when people search using keywords on Instagram. People who find your content through SEO are an ideal audience to increase engagement
The demographics of your target audience will help define the type of content you post, your brand voice, and even what days and times to publish.
Fact-based content like infographics and resource material can be useful for followers to save in their Collections. This is a powerful form of engagement because it means users will return to your content again and again