how to build your target audience - Check out in Detail

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The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers.  

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1. Analyze Your Customer Base and Carry Out Client Interview

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2. Conduct Market Research and Identify Industry Trend

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3.Try to be specific in determining who your audience is and who it isn’t.  

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4.As you gather more data and interact with customers, you will get an increasingly accurate understanding of your target audiences. 

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5.Media kits from publishers give a clear idea of the audience segments they reach. These can be broken down by job titles, income levels or hobbies depending on the brand.  

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6.Social media allows you to target ads based on various demographics and interests. 

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7.An important step in understanding your target audience is to go beyond learning their demographic information, and understand what role they play in the path to purchase. 

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