In simple words, digital marketing refers to the promotion of your products and services on online portals. You can advertise your company on several online sites that are most frequently used and checked by your target buyers. One of the most common mistakes that people make is to confuse digital marketing with social media marketing. Please note that social media marketing is restricted to social media apps such as Facebook, Instagram, and Snapchat. On the other hand, digital marketing is a very broad term that includes the use of content-creation ideas such as effective use of SEO agencies, Google Keyword Planner, Google Webmaster, Google ads, and more. Read ahead to learn about new trends in digital marketing.
Discussing the voice search feature, you would be surprised to learn that Google and Amazon experience the highest number of voice searches. Speaking statistically, Google states that 20% of the total search volume is done via voice searching services. Also, 55% of households are most likely to own smart devices by the time we reach 2022. It will be completely safe to assume that if voice-search results continue to be so accurate, then it will become one of the latest trends in digital marketing. Additionally, visual search results are also being tried by today’s millennials. To conclude, Google’s venture into Showcase ads has been an excellent move to promote shopping campaigns online.
While most companies earlier used to opt for a spray and pray technique of advertisement where they would post everywhere and then wait for buyers to come their way, the new trends in digital marketing have surfaced an original method known as programmatic ads. What primarily happens in a programmatic ad is that there is an in-depth analysis regarding the target buyer, the time of the day when he comes online, the app he uses the most, his age, the time spent online, his preferred websites, and much more. Once a complete demographic report is prepared, the program buys a digital marketing inventory via auction. Then, you can concentrate on the ads according to the answers you received earlier.
AI is one of the most raging Digital marketing trends, 2020. When you use AI to promote your business and services, there is a complete guarantee of effective strategy execution. It is no secret that AI runs on human-fed data. Now, imagine how powerful the latest trends in digital marketing can be if you use first party and third party data to design your campaign and reach maximum people possible. AI will work best for digital marketing when it provides personalized experiences to every buyer.
In total, 80% of all Marketing Executives predict Artificial Intelligence will revolutionize marketing by 2020.
Micro-influencers are part of the influencer marketing trends. Considered one of the new trends in digital marketing,micro-influencers have their base of loyal followers who look forward to the influencer’s reviews and ratings. Thus, collaborating with a micro-influencer who has somewhere around 10,000 to 100,000 followers can help you engage with your target audience. Please note that you must contact the correct influencer according to your genre of work.
As the name makes it very evident, a shoppable post refers to the innumerable Google shopping ads you see online when you are browsing through a webpage. Or, you must have come across the shoppable posts on Instagram and Facebook, too. In a nutshell, a shoppable post is an advertisement that you post online with an image to draw buyers’ attention, some necessary details of the product, a call to action button, and a landing page feature. As soon as you click on the product, you will be redirected to the homepage of the website where you can buy the product. It is one of the most popular latest trends in digital marketing.
Augmented and virtual reality marketing
AR and VR are two sides of the same coin. They allow the buyers to get a more realistic and 360-degree view of the product or service that you are selling. For example, if you own a store of beds and mattresses, then AR and VR glasses can instantly transport them to your store and give them a better view and understanding of your products. You can also use these new trends in digital marketing to improve the layout of your store, build better architectures, and truly live experiences.
Personalization refers to the process of providing personal care and attention to your buyers’ needs. When you focus on their life events such as birthdays and anniversaries, their online shopping searches, and other details, there you have a higher chance of making a sale. Digital marketing trends 2020 use simple psychology. When you provide your buyer with something unique and hand-crafted for them, they are bound to come flocking to you. It would help if you made them feel unique and valued.
87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
One of the latest trends in digital marketing is to use TikTok to make user-generated content. Here, your brand does not market directly via any famous celebrity or influencer. User-generated marketing on TikTok can be done in two ways. Firstly, you can start a challenge on Tiktok and let everyone participate with your hashtag. This can be a hook step or any famous dialogue. For example, Levis Jeans had opted for this. Secondly, you can contact top TikTok makers such as Awez Darbar, Nagma Mirajkar, Tanzeel Khan, Anam Darbar, and more. They have a massive base of followers on TikTok that ranges in millions.
More than 86% of companies today use user-generated content as part of their marketing strategy.
Combining technology and marketing is one of the smartest digital marketing trends in 2020. Smart chatbots help you to market your company in a positive light because you get a chance to resolve customer queries as soon as they come to your way. When consumers interact with smart chatbots, they can use their data and consumer behavior to understand their needs and how to reach them most effectively. Moreover, you can track the questions that buyers usually ask the chatbots and then create similar SEO-rich content for your website to improve its search engine ranking.
Last but not least, conversational marketing is one of the most used amongst all the new trends in digital marketing. It is the fastest method of online lead generation. It follows three simple steps of Context, personal touch, and realtime.
These are the top digital marketing trends, 2020 that you must take note of. If you have started an eCommerce business recently or wish to boost your old business’ sales, then these are the latest trends in digital marketing that can help you in profit maximization.