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Customer Loyalty vs. Brand Loyalty
Brand Loyalty and Customer Loyalty are two different concepts that can be considered as a cornerstone in business. Though they are two separate concepts, they are closely linked. The common denominator is that they are both essential to customer retention and are the byproducts of constant and positive emotions of the customers. Let us analyze how these concepts differ...
BRANDING IN THE AGE OF SOCIAL MEDIA
Social media has been a complete game-changer when it comes to the branding and advertising domain. It has created ample buzz right from the time it started to connect people from one part of the globe to another. Big and small companies were excited as well as anxious because they had certain expectations from social media branding that would...

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